How Hospitality-Led Operating Models are Reshaping BTR and Flex-Living
Pro-invest Group has been featured in Hospitality Investor, with Dr. Sabine Schaffer, Co-Founder and Managing Partner, outlining how hospitality expertise is lifting occupancy, sharpening pricing and strengthening income resilience across Build-to-Rent (BTR) and Flex-Living assets.
The feature, written by Ben Walker, examines how operators across Europe and Asia Pacific are applying hotel-style revenue management to urban accommodation, and where Pro-invest Group’s own platform fits into that shift.
Why hospitality expertise matters in BTR and Flex-Living
Traditional accommodation models typically rely on fixed-rate structures. Hospitality-led platforms introduce:
- dynamic pricing
- revenue management practices
- service-led operating models
These capabilities allow operators to optimise performance in real time, a discipline hotel companies have refined for decades and are now applying to the accommodation sector.
Higher margins through integrated platforms
The article highlights the growing adoption of hybrid accommodation models, where assets combine short-stay hotel accommodation with extended-stay formats under a single operating platform, capturing efficiencies through centralised services and shared infrastructure.
What’s driving demand for Flex-Living and BTR?
Demand continues to be shaped by changing lifestyle and workforce patterns, including:
- increased workforce mobility
- rising demand for flexibility over long-term commitment
- demand for amenity-rich, service-led accommodation
These models sit between traditional real estate and hospitality, offering flexibility, community and turnkey guest experiences aligned to evolving occupier expectations.
Pro-invest Group’s urban accommodation platform
Pro-invest Group delivers this strategy through an integrated urban accommodation platform spanning:
- investment and development
- repositioning and adaptive reuse
- asset management and operations
By applying institutional-grade hospitality expertise across the full asset lifecycle, Pro-invest Group repositions underperforming assets and unlocks new value across both BTR and Flex-Living.
About Pro-invest Group
Pro-invest Group is an integrated private equity real estate platform investing, developing and managing Hospitality, Flex-Living, Built-to-Rent and Commercial Assets across Asia Pacific, Europe and the Middle East.
Read the full Hospitality Investor feature here.