In a recent feature by Hotel Management, Pro-invest Group announced its entry into Australia’s emerging flex-living market, offering fully furnished studio and one-bedroom apartments designed to meet the needs of modern urban dwellers. The model combines the best of hotel hospitality with flex-living principles, including shared spaces like gyms, co-working areas, and communal lounges. With vacancy rates in Sydney and Melbourne below 1%, Pro-invest sees flex-living as a timely solution to housing demand, especially for digital nomads, expats, and business travellers seeking convenience and community.
Leveraging its deep hospitality expertise and European market insights, Pro-invest will prioritise prime CBD and suburban locations, integrating ESG principles and smart design across developments. The initiative is backed by strong fundamentals – low supply, shifting lifestyle preferences, and
growing institutional interest in flexible housing. As a fully integrated investment, development, and operations platform, Pro-invest is well-positioned to deliver high-performing flex-living assets that align with its One Earth, Countless Experiences strategy and long-term investor value.