At this year’s Annual Hotel Conference (AHC) 2025 in Manchester, Dr. Sabine Schaffer, Co-Founder and CEO Europe of Pro-invest Group, took to the LIVE.STAY.PLAY Stage to share her vision for the next era of hospitality.

Dr. Schaffer explored how the industry is evolving to meet changing guest expectations and investor priorities, emphasising the power of reimagining hospitality models that put people first while remaining resilient and performance-driven.

She highlighted how Pro-invest Group’s Living Platform is embracing Build-to-Rent (BTR) and Flex-Living concepts to deliver alternative stay solutions that reflect the way people live, travel, and stay — today and into the future.

By combining flexibility with functionality, the platform caters to the needs of modern residents, guests, and institutional investors alike. Underpinned by sustainability principles, it drives long-term value creation while supporting Pro-invest’s commitment to responsible, future-ready real estate investment.

Dr. Schaffer’s insights reinforced the importance of bold ideas and innovative thinking in shaping a hospitality sector that thrives amid constant change. As new living and lodging models continue to gain momentum, Pro-invest Group remains at the forefront — connecting capital, community, and creativity to redefine what hospitality means in the modern world