The hospitality industry is no stranger to technological advancements, and Generative AI (Gen AI) is poised to be the next big leap. HM Magazine spoke with Pro-invest Group's Director of Data & Digital Technology, Howard Phung, on how Gen AI promises to revolutionize hotel operations.

Our ESG Manager – APAC represented Pro-invest Group and the Group's commitment to ESG in the hotel industry on the panel 'Navigating Hospitality's Journey to Net Zero', hosted by Cundall. With a global audience, Pro-invest Group spoke alongside hotel sustainability leaders on trends, initiatives and case studies covering Australia, Asia, and the Middle East & North Africa regions.

JLL most recently released its ‘Navigating the Sustainability Maze’ report, highlighting the struggle of ESG for hotel valuers. Looking at guest behaviour, energy prices, design and building improvements, green financing and hotel transactions coupled with the impact on hotel cash flows and values, Pro-invest received two callouts for its green financing achievements in 2021 and 2024.

At Pro-invest Group, as we continue in our commitment to transparency and accountability, we are proud to unveil our latest annual sustainability report. Within its pages lie the stories of our dedication to environmental stewardship, social responsibility, and governance frameworks. From reducing our carbon footprint via envied NABERS rating targets and track records to empowering communities through the launch of our RISE and CARE Programs, join us as we showcase our ongoing commitment to improving our impact.

Pro-invest Group announces a new suite of ‘social’ initiatives as a core component of its ESG strategy, focusing on strengthening communities through strategic social responsibility initiatives supported by key partnerships such as with Southern Cross University and the Hotel School Australia, and Max Employment.