The latest IPE Real Assets Asia Pacific Briefing explores how Flex-Living is redefining the region’s living sector — blending the operational depth of hospitality with the stability of residential investment.
As housing affordability pressures and lifestyle shifts continue to transform demand across Asia Pacific, Flex-Living has emerged as a practical and scalable solution. By combining hotel-style services, flexible lease terms, and well-designed communal amenities, this hybrid model responds to how people increasingly live, work, and travel — particularly among young professionals, remote workers, and essential service employees seeking quality accommodation near employment hubs.
For investors, Flex-Living offers the recurring-income profile and asset resilience of hospitality, while benefiting from the long-term fundamentals of Build-to-Rent (BTR). Institutional capital is now recognising its potential as a sustainable, income-generating alternative within the broader living sector.
At Pro-invest Group, this evolution aligns closely with our Living Platform strategy, which integrates Flex-Living and Build-to-Rent initiatives to help address Australia’s rental supply gap. Leveraging our vertically integrated capabilities across investment, development, and operations, we are actively delivering sustainable, community-oriented housing solutions that meet the needs of both residents and investors.
Our Founder and Chairman Ronald Barrott said “Our flex-living model will offer a variety of accommodation options, while fostering a sense of community through shared spaces and personalised services. The fundamentals of low vacancy, low supply, and changing lifestyle preferences are supporting a positive outlook, and we are perfectly poised to capitalise on this.”
As highlighted in the report, Asia Pacific is entering a new era of diversified, operationally intensive living models. For Pro-invest Group, Flex-Living represents more than just a trend — it is the next chapter in creating resilient, purpose-driven real estate that supports our ethos: One Earth. Countless Opportunities.