Canberra welcomes launch of The Sebel Canberra Campbell

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Pro-invest Group, in partnership with Accor, is pleased to announce the opening of The Sebel Canberra Campbell in the nation’s capital today, making it the second Sebel-branded hotel in Canberra for Pro-invest Hotels. The launch also marks the first hotel purchased as part of Pro-invest Hotels third discretionary fund.

Flanked by Canberra’s grandest boulevards and set just behind Lake Burley Griffin, The Sebel Canberra Campbell boasts a prime position in the symbolic heart of Canberra with the CBD, ASIO Headquarters, Parliament House and the retail and dining precincts of Kingston Foreshore and Manuka just a short drive away.

The brand new, 63-key serviced apartment hotel features spaciously appointed studios, one and two-bedroom apartments which include a modern kitchenette as well as a washer/dryer combo making them an ideal base for long-stay guests. 

According to Shantha de Silva, Chief Operating Officer, Pro-invest Hotels, the new The Sebel property is a natural extension of the Group’s partnership with Accor.

“We’re extremely excited to be opening our second The Sebel-branded property in Australia’s capital and know it will enjoy strong year-round demand from corporate and leisure travellers while offering guests the ideal ‘home away from home,” Shantha said. 

The hotel enjoys close proximity to Parliament House and nearby government offices, the Australian Defence Force Academy and Royal Military College, Canberra’s CBD and Canberra Airport, and is expected to benefit from year-round demand from corporate and government visitors.

Accor Pacific CEO, Sarah Derry, said: “We are delighted to partner with Pro-invest to open The Sebel Canberra Campbell. We will provide guests incredible experiences that match the vibrancy of Canberra, in serviced apartments which offer increased flexibility and more space. The property is tailored to suit business and leisure travellers who wish to be located in the heart of Canberra and value high standards in style, amenities and thoughtful design. Looking to the future, Canberra will continue to grow as a travel destination holding great appeal for visitors.”
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For media information, contact

Angela Cowley

Eight Communications

Tel: +61 430 321 200 

[email protected]   

Christina Atherton

Eight Communications 

Tel: +61 418 428 177

[email protected] 

About Pro-invest Hotels 

Pro-invest Hotels, a part of Pro-invest Group, is a high performing leader in hotel management with 30 hotels, 11 cities, 9 brands and over 5,000 rooms within the portfolio, and growing.

Pro-invest Hotels is a preferred third-party hotel management company in Australia and New Zealand and is a leading franchise operator that works with large hotel operators such as IHG Hotels & Resorts and Accor, it boasts well-known brands in its portfolio, including Holiday Inn Express, voco, Hotel Indigo, Kimpton, and the Sebel within its stable of hotels.

With an impressive record of ‘firsts’ – bringing the first Kimpton hotel for IHG to Australia, the first voco hotel to New Zealand and for introducing the Holiday Inn Express brand into the region, Pro-invest Hotels is an industry leader and innovator in the Australian and New Zealand hotel landscape.

Boasting a centralized structure to foster best-in-class cost management, Pro-invest Hotels has a strong focus on using technology and innovation to drive hotel performance. Through a shared services framework and an established centralised Revenue Management model,  Pro-invest Hotels is one of the Pacific’s most trusted and dynamic hotel management performers.

Further information found here 

ABOUT ACCORAccor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. Members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.

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